9 March 2020

Lo or no

Head of Trade Marks, David Birchall has written an article featured in the CITMA Journal, ‘Lo or no’, which considers the difficulties in opposing a mark where the shared element is non-distinctive. O/696/19, NO DOUGH PIZZA CO (Opposition), UK IPO, 15th November 2019 Lo-Dough Ltd (the Opponent) successfully registered LO-DOUGH and LO DOUGH as a series of UK trade marks in 2016 in respect of, inter alia, foodstuffs falling into class 30, including pizza. This article was first published in the March 2020 issue of CITMA Review, the journal of the Chartered Institute of Trade Mark Attorneys (CITMA). For more information on CITMA, please visit

To view the full article, please click here .