The shape or appearance of a product can be protected with a range of intellectual property rights, including registered designs, unregistered design rights and copyright.

A registered design protects the shape or appearance of a product. It gives its owner the exclusive right to the design of that product and it can be used to deter others from copying it, or stop them from continuing to do so, without consent.

Design protection can be a valuable IP asset for designers, manufacturers, and businesses to protect the important aesthetic features of their product designs and offers an affordable and realistic means of obtaining protection, often through a simple registration procedure.

Design protection can be obtained for a wide variety of types products, including consumer goods, packaging, tools, electronic devices, appliances, vehicles, as well as non-3D designs such as graphical user interfaces, icons, logos, surface decoration and other forms of graphic design.

We help our clients to navigate this complex area of intellectual property, including providing advice on whether certain products satisfy the necessary requirements to be afforded protection and whether the protection is commercially relevant to our clients’ needs. Our expertise extends from advising individuals and start-ups on early-stage product design protection, to devising multi-product, multi-jurisdictional filing strategies for larger businesses and corporations. We are experienced in advising clients on how to protect their works, relying on combinations of IP rights to meet their specific needs and budget, and how to manage their existing IP portfolios. Our specialist team also provides advice on the potential infringement of registered or unregistered design rights by our clients or by third parties and guide you through any disputes, whether before a court or an IP office. Our team of design attorneys regularly file and prosecute UK, European Community and International design applications and we also work with a network of international experts to obtain design protection worldwide.

“We’ve enjoyed an excellent relationship with Venner Shipley for many years and have consistently found them to be responsive and highly knowledgeable. They have handled a number of complex matters for us and have always delivered excellent outcomes.”
Client Testimonial, Legal 500 UK
(PATMA: Patent Attorneys) Tier 1 – 2021