IP rights are critically important in the Fast Moving Consumer Goods industry because businesses operating in this sector rely heavily on brand awareness and brand loyalty for their success. Businesses can take advantage of our services which will equip them with the tools they need to protect their technology and brands.

We can advise you which elements of your products qualify for protection and assess whether any aspect of your product puts you at risk of infringement or other claims from third parties. Once we’ve recommended changes to minimise any such risks, we can file the necessary applications to protect the designs, shapes and branding of your products and any marketing straplines in the relevant countries.

Where you plan to sell your products online, we synchronise trade mark protection with acquisition, where possible, of the most relevant domain names to ensure that those obvious routes for sales of infringing goods are blocked to third parties. With more and more purchases being made online, based on mere photos and brand names, it is increasingly easy to sell counterfeits which not only affect sales of the genuine products but, because they are usually of inferior quality, also damage the image of the brand. We are experienced in stopping online infringements and getting websites selling counterfeit goods taken down worldwide.