In order to ensure maximum protection, it vital for producers of any new food or drink product or supplement (whether for animal or human consumption) to consider, at the earliest stage possible before launch of the product, what elements of the product can be protected. Our team of patent and trade mark attorneys can assess each aspect of a product and advise on the best strategy for the most comprehensive protection.

We can advise on the likelihood of successfully protecting your proposed branding by trade mark registration and assess any risks posed by the similarity of your branding to existing third party trademarks. In addition, there are registration systems which protect the names of regional and traditional food/drink products prepared within a specific geographical area whose authenticity and origin are guaranteed. We can advise you how to avoid infringing these protections. We can also advise on how you and your fellow producers can protect the name of a regional and traditional food/drink product through these registration systems.

We can apply to protect your rights in as many countries across the world as are relevant to your product.