David Birchall featured in CITMA: The missing link

Partner, David Birchall has written an article for the The Chartered Institute of Trade Mark Attorneys (CITMA), ‘The Missing Link’

Procter and Gamble (P&G) opposed an application to register the stylised form of Allways as an EU trade mark (EUTM) for goods in classes 3 and 5 and the following class 35 services. In this article David Birchall considers the rejection of this reputation-based opposition.

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