The best way to protect your mark (also sometimes called “a brand”) is to register it as trade mark. However, not all trade marks can be registered; your proposed trade mark should not be descriptive of your products and services (for example, if you sell soap your trade mark cannot be “soap” or something that clearly means “soap”). It should also be sufficiently original/distinctive (if your trade mark is “We are the best”, customers might not understand this is a trade mark). Be careful, the mark you choose should not be one that a competitor has already adopted; you should always conduct searches before using a new trade mark. Other rules apply and a Trade mark Attorney can help you navigate these obstacles and protect your trade mark.

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