UK trade marks are registered through the UK Intellectual Property Office (UKIPO), which examines all trade mark applications. Be careful, not all trade marks can be registered. The proposed trade mark should not be descriptive of your products and services (if you sell soap your trade mark cannot be “soap” or something that clearly means “soap”). It should also be sufficiently original/distinctive (if your trade mark is “We are the best”, customers might not understand this is a trade mark). Also, the mark you choose should not be one that a competitor has already adopted. Other rules apply and a Trade mark Attorney can help you navigate these obstacles.

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