The mark you choose should not be one that a competitor has already adopted. You should always conduct searches before using a new trade mark. You can check whether a trade mark has already been registered through Trade mark Offices’ own databases, but the search options are limited. Your new trade mark could be blocked because it conflicts with an earlier identical mark but also because it looks or sounds similar to an earlier mark. It is prudent to ask a Trade mark Attorney to help conduct searches to minimise any risk of conflict.

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